Sai Supreme Textiles : ERP for Sales Management

This textile products company deployed ERP to make its sales management processes more efficient

Tuesday, May 06, 2008

The company manufactures and supplies promotional packaging for printed and embroidered textiles in cotton, canvas, jute bags, t-shirts, and caps. It also supplies bed, bath and food and beverage linen to hotels worldwide. Over time, the company found its manual processes were no longer efficient to handle its business. The system was inadequate for the growing business needs of the organization and maintaining competitive advantage. Thus, they went for a Microsoft Dynamics CRM system. The implementation would not only meet the immediate business requirements but also monitor its competition and prepare reports to help plan future strategies. It allows the company to provide better customer service as employees can now easily view all data associated with any given customer. By automating time-consuming repetitive tasks and also alerting employees for open customer issues, the solution facilitates more constructive customer interactions. The executives and sales managers have an enterprise view of the activities of the sales team and a better understanding of the sales pipeline, including tracking customers, contacts, and business opportunities. The sales team processes 50 percent more leads each day thus increasing their productivity.

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