CXO Speak On The relevance of IT for their business

Continued from page: 2

Tuesday, June 03, 2008

Dheeraj Sinha, Apollo Tyres

Dheeraj Sinha
Head-Corporate Management Services, Apollo tyres

Dheeraj Sinha Head-Corporate Management Services, Apollo tyres

QManufacturing is fast emerging as a strong vertical in IT usage. What is the relevance of IT for this segment?
The competitive battles of the future will be won and lost in the supply, manufacturing and distribution networks, not in the front office, by companies that are highly adaptive and relentlessly efficient-all in real time. IT has a huge bearing on the existence of any organization, more so in the manufacturing world. The ability of the organization of the future would be to adapt to the challenges of manufacturing like Shorter New Product Development and Launch, more product variants, Increasing Regulatory Compliance, Cost Reduction, Increasing Demand Forecast Error, Demand driven Dynamic Supply Networks. All this would only be possible with real time integration of Information technology with the businesses to harness the capability of these processes. Information technology is and will continue to be the critical success factor in the transformation of these processes to beat the best in the world.

Q A slew of challenges at the manufacturing sector, how does IT combat these?
The ability of having the shop floor intelligence, integrated PLCs linked to business processes to adapt to changing business needs, exceptions based reporting, efficiency of supply chain to take optimized decision making, moving to a supply chain that works on consumption rather than the forecast will be critical to the organization. In today's competitive world, the ability of tight integration with marketing and sales function and flow of relevant information, trends and patterns, integrated product life cycle management, and the supply networks will differentiate the 'best runner' companies from the 'also ran.' And IT has a key role to play in the transformation of all these processes.

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