|
Marico : Mi-Net
This BI solution helps Marico get accurate, consistent information faster and provides data analytics capabilities
Monday, June 01, 2009
Mrico earlier had a sales reporting platform called Mi-Net which enabled the
sales force to gain access to distributor sales data for reporting and analysis.
And with the FMCG sector becoming more and more complex, one of the key changes
being sharp channel segmentation, and as the decision making required in-depth
analysis of numerous parameters, the existing system was not able to meet the
needs. Any useful analysis required by a sales personnel meant that he had to
refer to multiple sources of information like Mi-Net, SAP, BIW etc, which was
both time consuming and inconsistent. To address these issues the company opted
to upgrade to a BI solution that would use Mi-Net as platform and would
integrate with SAP and offer a 'single window' of information to sales force.
The company chose Microsoft's BI stack to develop this solution. The BI app has
helped the sales force team tremendously as it provides users with a dashboard
where they can view information from various sources in a single window. They
can also do various analysis like past trends, projections, planning etc.
without having to generate number of independent reports.
| Project Specs |
|
|
| Implementation Partner |
| NA |
Page(s) 1
|
Print
Comment
Email
Digg
Del.icio.us
Reddit
Twitter
