Girnar Beverages & Foods : AccelTree Secondary Sales Solution

A Sales force and automation that helps sales team collect order on their mobile phones

Monday, June 01, 2009

Print

Comment

Email

Digg

Del.icio.us

Reddit

Twitter

Girnar Beverages & Foods Pvt. Ltd, Mumbai was having a difficult time in tracking its daily sales as its sales force was spread at various locations. Girnar Beverages deployed secondary sales solution from AccelTree to automate its sales force. With this solution in place, sales team of Girnar Beverages uses a mobile phone to collect stock to be ordered through the J2ME application developed by AccelTree and uploads it to the server using GPRS connectivity. The server side application is a proprietary product of AccelTree called FRED and is loaded on a Windows 2000 server. The system supports the distribution hierarchy of salesman, route and dealer and allows capture of sales orders in real-time. It allows promotion of various sales schemes. Girnar Beverages is also able to save on paper work and lead times of capturing an order.

All secondary sales figures are available with various types of reports, which provide data to track sales productivity, scheme efficacy and sales improvement.

Now Girnar topshots can receive live sales figures at any time. Also secondary sales data entry, that was earlier entered manually, is replaced with mobile data entry. Girnar has seen a 5% increase in sales and productivity post implementation of this solution.

Page(s)   1