Elbee Express : RealTrack

A project that has automated the field force, so as to give real time information to the customer of the delivery

Monday, June 01, 2009

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RRealTrack is meant to give its customers the real time information about the delivery of their consignment. Earlier the information was updated at the end of the day which was not at all accepted by the customers, and also resulted in loss of reputation of the organization. Hence they needed a more robust and real time application which could be easily updated in real time. This project helped in resolving these challenges. In this case the delivery staff is provided with a hand held device which will be have the address, where to deliver the consignment. And when the consignment is delivered, the delivery staff can update the status of the delivery. For training and support they partnered with Bharti Airtel, else rest of the project was done in-house.

During the course of deployment the major challenge was to train the employee of the organization. Apart from this they have to face the cost factor for both the device and cost per transaction. But as the price of such devices keeps on decreasing, They decided to purchase them. They also faced some technical challenges. As the device is connected over GPRS, there are some places where it did not work.

The key benefit they got was that the customers could now have visibility of information as soon as delivery happens. This created loyalty and also increased revenue. In the near future, they will implement GPS enabled devices so that it will be easier for delivery staff to locate the delivery address.

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