Wipro : Automating Sales Force

Sales Executives are spared the ordeal of using 'tech-heavy' reporting applications, and can now report via SMS

Monday, June 01, 2009

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Wipro FMCG has a separate department of Consumer Care and Lighting Products which involves around 500 sales officers across the country. These sales officers sell products on a daily basis and report their figures both volume –wise and value-wise to their respective reporting managers. These reports on a daily basis were critical in deciding sales strategies. Prior to introducing a simple and mobile way to do the reporting, Excel sheets were extensively used. The sales officers were not comfortable with this process as they were not tech-savy and consistency of reports became a major concern. Aaccording to Wipro, the sole aim of this project was to incorporate a user friendly reporting scheme that enables each sales officer access to the reporting system.

Unicel Technologies came out with an easy to use solution by giving the sales officers a platform to submit sales report via SMS. Unicel provided a complete end-to-end solution using its Virtual Number Concept of Enterprises Messaging Services. It designed specific formats for reporting of both value based and volume based reports. Each sales officer could now send their daily reports at the click of the joystick on their handsets via SMS. Unicel also provided multiple options for monitoring these reports. It could reach to their respective managers each day in not only raw forms but also after customized processing. Both regional and area managers could now get sales reports in raw form and also in consolidated forms.

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