Bajaj Electricals : Project SMILE

Complete automation of business processes with implementation of CRM, ERP, and SCM solns to support increasing business demand

Monday, June 01, 2009

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Replacing the outdated Legacy system in a 65+ year old company so that it can support future business needs was the key idea behind this project. Before implementation of this project, inefficient processes resulted in revenue loss as there were no forecasting or planning tools available. Plus, legacy system was not built to support current business processes. To overcome these challenges, following solutions were implemented: Oracle E-business Applications(ERP) with Purchasing, Inventory, Sales Order Management, Accounts Receivable, Accounts Payable, General Ledger, Fixed Assets and Cash management modules, Oracle Siebel CRM Applications for CPG (CRM) with Opportunities, Quotes, Trade Promotions, Pricing, Sales Order Processing modules, Oracle Demantra Demand Management Tool, Oracle Advanced Supply Chain Management (ASCP), Oracle i-Supplier Portal for connecting all Suppliers for online transactions, Oracle Daily Business Intelligence for Financial & Procurement (DBI), and Oracle Business Intelligence Enterprise Edition for Sales Analytics, Dashboards & Reporting (OBI).

Key challenges of implementation were changing mindset of employees, sizing infrastructure requirements, and simultaneous implementation of ERP, CRM, and SCM solutions and their integration. The project was intended to give business benefits to almost all stakeholders and is touching almost all sections including employees, suppliers, dealers, transporter etc.,

In future Bajaj Electrical s Ltd is planning to add HRMS and additional CRM modules to further aid sales force plus an up-gradeation to latest version would be done after 3 years.

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