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 Home > Tech and Trends

Managing IT as a Service: Are you Ready?

Managed Services is the philosophy of transferring your day-to-day tasks of monitoring, auditing, deploying and managing your entire IT infrastructure or parts of it to a service provider. This is different from the traditional AMC approach. The story explores this trend in detail

Sunday, July 16, 2006

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Your investments in information technology exist to aid your organization's business goals. The facilities and capabilities that these investments offer you are services to your business. Once that separation is made, you can set up demands on your IT such as the level and quality of service, availability, reliability and timeliness of problem resolution to name a few. Now, you can carry on with evolving a successful business leveraging the services provided by IT rather than divert attention to the nitty-gritties of how that IT is managed. This may range from managing your basic hardware and infrastructure (like managing your servers, workstations, networking, data centers and so on) to application management where the service provider would manage your business applications for uptime and efficiency and also bring in their own improvements to its performance. The service provider who provides you with managed services is known as an MSP.

'Connected workplace' is an oft-used phrase today. More enterprises are going online in different ways, and we are not talking merely about having an Internet connection or having a Web presence. As businesses expand globally, they need to establish reliable communication systems and post 9/11 and the Tsunami, they need to ensure that their infrastructure and communication are robust and secure. Two of the biggest happening things in this area are: WANs and voice services. IP-based networks are converging to provide the connected enterprise with multiple services on one (increasingly cheap) pipe. And, enterprises are taking the help of outsiders to manage their business applications (the CRMs, the ERPs and the BIs to name a few) and their security.

Why look to an MSP?
  • Split your IT operations from the services enabled by that IT
  • Gain the ability to demand levels of service and performance from your IT, bound by penalties for non-performance
  • Reduce your OpEx, viz salaries of IT staff, training costs, technology upgradation costs
  • Get a single point of contact for all your IT infrastructure and solution vendors
  • Leverage the experience of your MSP and hsi manpower to solve your IT problems
What to look for in an MSP?
  • Sufficient and qualified man power for your needs
  • Presence at all your locations
  • Ability to provide you a consistent and qualified single point of contact person
  • Ability to work in an ecosystem of your IT vendors
  • Have sufficient experience and track record with other enterprises in your line of business
  • Financial standing to commit to the deal
  • Reputation and standing in the industry

Dedicated or shared?
A popular trend in managed services is the concept of shared services. You go in for outside management of your IT to decrease your OpEx. When an MSP can create a common pool of resources for all his customers and provide his services out of that pool, the cost of running those resources goes down which are subsequently passed on to you (as the customer). For instance, an MSP providing managed network or security services can create an external NOC from where all the input data from the MSP's clientele can be monitored at the same time. Several MSPs have created their own such NOCs for this purpose. Similarly, application and data-center services also work well with the shared model where several clients of an MSP have their servers and applications hosted in a common data center (co-location) allowing for better manageability. The shared model also lets the MSP divert idle resources to other jobs.

HCL
Anant Gupta, COO, Infrastructure Services Div, HCL Technologies
A badly-planned outsourcing strategy could result in erosion of service value and cost escalation, whereas a well-planned outsourcing decision helps you sleep sound, knowing that the responsibility of deliverables is in safe hands.
Say NO to long-term contracts: When you have no idea of where the economy would be in 5 years time, don't draw up a contract for that long. There is no sense to have a long and rigid agreement.
Define your boundaries clearly: Without this, neither side knows with certainty what it should be doing. The result is that each side blames the other when things inevitably don't get done.
Define the measurable: How do you measure the success or failure of your venture? Put it in your contract along with how you're going to measure it. Use the SLAs to guarantee performance and link penalties for sub-par results. CIOs should define acceptable levels of performance in terms of business relevance.

M Ashok Kumar, VP & Head of Operations, HCL InfiNet Ltd
The most important time during implementation of managed services is the transition period. When an MSP takes over, there are multiple vendors who already exist. The challenge will be to ensure that there's a smooth transition, else the customer suffers. The customer plays a very key supporting role at that time. That's where the people at the top level, CIO or even the business people, will have to get involved. Second, from an end-user perspective, they're used to a certain level of service. A level of relationship has already been built. Also, certain comfort levels are there. Earlier, you could call a specific engineer to come and support. Going for managed IT services perspective, the end user wants to be right, and has to be comforted. During this transition period, there could be a dip in the service levels. But as this is a long-term deal, then the top management of the customer must work closely with the MSP to make it a success.

Why managed?
When you need to do the management yourself, you need an IT staff in house who is well trained to handle the technologies, platforms, hardware and software that you use. And for this staff, you have direct and indirect costs: like salaries and training. Further, because IT is an area that faces a large turnover of the workforce, when workers leave the company, your organization needs to spend time finding new people with sufficient skill-sets and training them. Not to mention that while this is happening, the technology outside is changing. If you change your deployed technologies, you need to re-train your workforce. If you don't, your existing workforce may leave to update themselves. After that, you have factors like multiple vendors and their associated AMCs and costs to consider. The more the vendors in your IT soup, the more complicated things become when you have trouble, with all the finger pointing.

Other services
Web presence: Web hosting, domain management
E-mail: Externally hosted mail service for companies
Data centers: All your data center needs are taken care of
Business continuity: Replication and Disaster Recovery
Networks: End-to-end network management with QoS, security
Voice: Pay-per-use models here make it ideal for large call-out volume users

In contrast, your MSP can act as a single-point contact for all your needs. Quite a number of vendors provide end-to-end solutions while some vendors specialize in one or two areas (like, networking). The end-to-end providers will take on other down-level MSPs to provide specific services. There is, thus, a transfer of tasks that don't match your core competencies to entities that have more experience, manpower and skills to get the job done.

Multi-play networks
Why do enterprises go for WANs? One, this offers them a dedicated pipe (regardless of distance) between its offices, data centers and other points of presence. Two they also let the enterprise enjoy additional benefits like utilizing the extra available bandwidth for VoIP. One example of such a deployment was in our last month's survey of the best enterprise IT implementations: SBI Connect. State Bank of India connected its 10,000 plus branches all over India using a WAN that used leased-line circuits. This network is the lifeline of the SBI group since it now carries all their applications including core banking, treasury and ATM along with their internal mail service. SBI have also made use of this backbone to deploy VoIP at all these branches, thus, bringing down the cost of their communications. This implementation was done by Datacraft India Ltd and is also managed by the same MSP. Datacraft uses leased lines by BSNL to provide connectivity to SBI. Now, SBI can forget the worries of managing the leased-line circuits, maintaining QoS across its networks and so forth and simply get on with the business of banking. In return for off-loading this worry to Datacraft (because now it has more resources to spare for its real business activities), SBI gets the capability to develop and offer its customers better services and newer products.

HP Services
Kallol Hazra, Practice Director, HP Services

Managed IT Services is creating a paradigm shift in the way IT is managed and the way it delivers requisite benefits. IT is becoming the group that enhances productivity, reduce cost and adds to the bottom-line. Managing IT services is becoming critical for all organizations. In India there is a gradual acceptance of these services, not because of cost alone. The benefits of dealing with one specialist organization with a skeletal IT staff, maintaining the SLAs with the business and also improving the over all service levels are genuine reasons why companies are going in for this.
The CIO can expect a smooth transition of services to the MSP. The balance sheet can be made cleaner by moving IT assets to the MSP. People can be transferred from the IT division to the MSP and this enhances the morale of the team, besides reducing the overall costs of IT operations. This transplanted manpower can expect more rewarding careers. There will be transformational initiatives to take care of new projects/requirements. The most important expectation of the CIO will be a predetermined IT cost over time and a single point of accountability for SLA management.

Another favorites are managed voice services where an MSP provides an enterprise with VoIP along with security features, redundancy and quality levels. Call Centers and ISPs in India (Tata Indicom) are providing such services on a pay-per-use model. Increasingly, WANs in India use MPLS networks. MPLS is popular due to its friendliness to triple-play networks that let enterprises converge data, voice and video in a single pipe. In the past year, IBM tied up with AirTel. IBM offers their customers its Level III+ command centers, data-center services and help desks while AirTel takes over the communication needs of the client. This means customers of their combined deal get a single point of contact for both their IT and telecommunication needs and problems while the expertise of both companies can be leveraged to solve their problems.

Similarly for managed VPN services. Rather than setting up your own infrastructure for VPN connectivity, an MSP can provide you connection end points while managing the 'how' of it transparently. Common SLA parameters include round-trip times, the supported protocols (IP-MPLS, PPP, HDLC and ATM), security (IPSec), redundancy, reporting and so on. Examples of providers of managed IP VPNs in India are: HCL InfiNet and Sify. As an interesting aside, when we were doing the audits for the Best IT Awards two months ago, we learnt that the entire network of FCI was centered around VPNs. All the FCI nodes that logged on to the network/application that the project was did so using secure VPN connections.

Now, even though the VPN lines are taken from a variety of providers across India, FCI does not need to either track or manage this since NIC (who did the project for them) does this automatically. Also, NIC had developed a unique tracking system, which enabled their on-site personnel to know, well before hand, about VPN link status before the engineers at the VPN providers' did.

HP India Sales
Heera John, Country Manager Services & Solutions Mktg, Technology Solutions Group

A customer will have multiple vendors, who would be supporting the IT infrastructure. The SLAs should clearly define how the vendors work together vis-a-vis their roles and responsibilities. A good governance model is critical. The customer should get his own IT team and his vendors involved in defining this and lay down a clear review methodology.

There isn't much of a change that's required to be made to the existing infrastructure. If a company has legacy systems, and it makes sense for the customer to go for IT consolidation to save costs and improve performance, then the MSP will play an advisory role in getting this done. So the change will depend upon the customer's infrastructure, and even the customer would expect more technology ideas to come from the vendor. He expects the vendor to play a tech advisory role. If a customer has too many servers running too many applications, and it would make sense to consolidate, both from cost as well as performance, then we will advise the same.

Security
While it is easy to say that securing an enterprise would be as easy as implementing a firewall, security in an enterprise has many facets including identity management, intrusion detection, information security, etc. Even rolling out security-in-a-box solutions has its own challenges. Identity management today comes in several forms, starting with user authentication and ending with signing him off. In the interim, the process also needs to ensure smooth and transparent hand offs to external applications and devices. Enterprises have a lot of choices today in what they can implement. Monitoring and proactive control of the security deployments vis-a-vis their health and performance is now on an online basis. Here, the MSPs are tasked with managing the security of the servers and clients, along with the network and the applications that run on it. on this front are based around uptime, performance, capacity planning and even on-demand actions. Security devices are now built around the Integrated Services Architecture, a model that allows networks and equipment to converge. This with the demand that data centers be both Internet and carrier agnostic is driving the need for better security implementations.The problem with security is, if there is an outage, the enterprise can have big losses that are not confined to just the business part. Therefore, enterprises going in for managed security should first quantify the types and value of their losses and then evaluate the prospective MSP on the basis of this. They should also make such terms a part of the SLA which makes the MSP responsible and more interactive.

IPv6 and IPSec has outgrown its larval stage and started making an appearance in the cores of popular OSs. After the Indian IT Act has come into existence, a number of Digital Certification authorities based abroad as well as organizations in India have taken up the task of issuing digital certificates to the Indian user. The complete list of such authorities is available on cca.gov.in, and they include the likes of MTNL, TCS, NIC and IDRBT. Using SSL to encrypt both corporate communications (like e-mail) and secure Web applications is now much easier.

Sun Microsystems
Joyjit Chatterji, Country Director, Services

The customer might already be doing risk mitigation and cost management, but would be doing it at the discrete level. He might buy a server and build redundancy into it for maximum uptime. He buys an application for it and does the same thing. He would manage both of these separately for the entire lifecycle of the solution. He might sign the most stringent of SLAs with the server and application vendors, but at the end of the day, if he goes back to each one with a problem, both can convince him that the problem is not with them. This puts availability at risk, which is where an external expert is required. This is why he would go in for managed services.

The key issues with current service models are that we react to incidents (or complaints). When an incident is raised, you find out what caused it, and then try to resolve it. At Sun, we look at various components and monitor the changes happening. Based on them, we define KPIs and then shortlist 25 different things to be constantly monitored. This lets you be pro-active. The solution would filter out all the messages that are not of high importance and only bother about the most critical ones. Say the customer's NMS generates 1000 messages a day. Chances are that only 1% of 10 of these are of consequence to the customer. Our solution would recognize this, and by all probability, solutions to 50% of these would already be in our knowledge base and would, therefore, get rectified immediately. Only the remaining would need further exploration and action.

Applications
We are not talking about managing updates and patches of applications. We are talking about managing the enterprise applications themselves. The new age model seems to be SaaS (Software as a Service) where the application is hosted with an ASP. In such cases, the background of the application (its upgrades, maintenance, and so on) is completely transparent to the user enterprise. The most successful of them is perhaps the CRM Service Provider: SalesForce.com who have also evolved a VAR model where partner organizations (like TCS, Wipro and Satyam in India) can provide customized versions of their application to their customers.

Top reasons for outsourcing IT
  • The increasing need to provide consistency and quality of service to internal and external users of the system
  • Manpower retention for managing IT infrastructure is a problem
  • Multitude of technologies, platforms and applications being deployed in the enterprise-complexity of managing them

Compared to the costs that used to be at the top on the CIO's mind when deciding on outsourcing IT management a few years back, today it is the requirement of service quality levels that are driving this requirement.

 

Not only do MASPs (Managed Application Service Providers) manage their own applications, but some of them like IBM and HP also help you manage your SAP, Siebel and PeopleSoft applications. With such applications, the application consultant often works with you on understanding your problems and demands off the software and tries to solve them by releasing custom modules or patches to them. MSPs can pull in their existing expertise and manpower to work on such projects and come out with their own releases of patches for your enterprise applications.

Infrastructure
Traditional orthodox models of managing IT infrastructure involves AMC arrangements that include servicing, upgrades and replacement of IT products and maintenance of software. Providers can take up your entire IT workplace environment including desktops, printers, servers, routers and switches and the like, and manage it as one solution for you. Your parameters here include workplace conditions that you can specify. If required, these MSPs can also determine for you the right kind of software and, hence, the hardware required for your users if given the desired end product.

Bank of Baroda's 'transformation' is quite well known. BOB did not want the hassles of setting up, maintaining, operating and finding support for its multi-level IT deployments. First, there was the infrastructure at the branch level with all the terminals, then the various servers both locally as well as their central data center for the CBS. Bank of Baroda called in HP to set up their IT (across 126 branches in India and abroad) including the workplace, data center as well as networking infrastructure. Even the CBS solution has been implemented by HP. What BOB gets is a single point of contact for all their IT requirements. This lets BOB grow their banking business without getting bogged down managing their IT.

Anil Chopra and Sujay V Sarma

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