Survey Methodology

This time around, we split the Users’ Choice survey into two different segments: Enterprise and Personal, rather than the Hardware and Software segments of previous years 

Tuesday, September 16, 2003

IT spend per annum Number of PCs installed Number of employees Level in the Workplace - CWE Monthly Household Income Age Group

The survey was conducted on the basis of stratified random sampling, for both Enterprise and Personal. Also, the same person was not covered for both segments, though some of them could have qualified for both. 

In the enterprise segment, we have three strata, based on the annual IT spend: Rs 25 lakh to Rs 50 lakh, Rs 50 lakh to Rs 1 crore and Rs 1 crore and above. All questions to the respondent on brands used and brands they are likely to buy have been open-ended. 

The individual survey covered six cities: Delhi (NCT), Mumbai, Pune, Bangalore, Chennai and Hyderabad. The Enterprise survey, in addition to these cities included Ahmedabad also.

Analysis
The basic counting of votes has been done by simple aggregation. That is, we have not weighed any of the results, either by region or IT spend or by any other criterion. However care has been taken to ensure that the sample size itself is reasonably proportional to the size of the segment.

The Users Choice Club includes the top five players in each category, provided they get a minimum UPI of five. The demographics of the respondents in the enterprise section is explained in the first three graphs on the right, and that of the respondents in the personal section is in the following three graphs.

There is a substantial amount of data that we have collected as part of the survey, and there are a number of other findings; in current ownership, buying patterns and decision influencers that have come out as a part of the analysis. Due to lack of space we are not carrying them here. We plan to carry as articles in succeeding issues of the magazine.

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